“Within five minutes [of using VR], we caught what could have been a $20K error.”
-Edward Hodge, Creative Director, BRC
When Henry Ford Museum of American Innovation tapped BRC Imagination Arts to create an emotional centerpiece experience for their newest exhibition, Driven to Win: Racing in America presented by General Motors, the central challenge was delivering on a short, nine-month timeline. Using Prospect by IrisVR, the BRC team was not only able to streamline its design and review process, but also design key aspects of the custom-built theater, like the emotional look and feel and the ergonomics of the space. VR was a crucial tool that helped BRC craft an immersive brand experience on a very tight turnaround.